In this article, the following is stated:

The line of code seems basic, even for BASIC. There aren’t any variables. It uses a GOTO instead of a more elegant loop.  How could something so short and simple generate such a complex result? What can this one line—“10 PRINT,” to use the authors’ shorthand—teach us about software, and culture at large?

I find Computer Scientists to be a fickle bunch because they are told that they are mathematicians; however, they fancy themselves as artists. The line "It uses a GOTO instead of a more elegant loop" is an excellent example of how removed most people are from hardware. A "while()" is just conditional branches, which are just "GOTO".
The x86 assembly for:

void main()
{
   while(1){;;}
}

results in:

_main:
Leh_func_begin1:
        pushq   %rbp
Ltmp0:
        movq    %rsp, %rbp
Ltmp1:
LBB1_1:
        jmp     LBB1_1      //<--jmp is a GOTO
Leh_func_end1:

...which just proves that hardware is "inelegant". I would say that it is very efficient with a single instruction jump, and simplicity is elegant.